GOAL: Establish new materials and look for thermal cooling products company that differentiates it in the marketplace.
RESULTS: Along with an expanded statement We Cool What You Power, the key messaging quickly became the mantra for TTP. It appears on virtually all product communications, and is a rallying cry internally with employees. The strategic messaging has lead the marketing of all TTP products, becoming memorable and distinctive in a highly competitive industry and leading to increases in product sales.
