GOAL: To create a cohesive and modern brand identity for the City of Franklin, enhancing its image as a rural yet vibrant suburb of Milwaukee. The objective was to update the city's branding to reflect its commitment to quality of life, economic development, and community engagement while maintaining a strong visual presence across all communication materials.
RESULTS: The new brand guidelines successfully provided a clear, unified visual identity for the City of Franklin, encompassing logo usage, typography, color palette, and applications across various mediums. This updated branding reinforced Franklin's image as a desirable place to live, work, and visit, aligning with its economic development philosophy and community values. The cohesive brand elements ensured consistency in all communications, strengthening Franklin's market presence and appeal as a rural suburb with metropolitan access.
