GOAL: The Apple Cider Century is a non-profit community bicycle event drawing up to 6,000 cyclists a year to Southwest Michigan every year in September. On its 50th anniversary the brand was given a subtle refresh. The logo was cleaned up and modernized and new color system was used to reflect the beginnings of the ride and it's use of rainbow colors in the 1970s
RESULTS: The 50th event was a success and merchandise sold well resulting in needing additional orders. The new website has made updates easier and integrating with a 3rd party vendor has led to decreased development costs and a streamlined online registration process.
